Showtime | Kidding

Direct Mail Press Kit

SHOWTIME® unveils new television series with exciting press kit!

With the release of their new comedy-drama series, Kidding, the marketing team at SHOWTIME® wanted to create excitement around the new series premiere – and turned to Hatteras to help bring their ideas to life!

The new comedy-drama series stars Jim Carrey who plays a beloved icon of children’s television struggling with personal crisis and his public persona – and the result: a kind man in a cruel world faces a slow leak of sanity as hilarious as it is heartbreaking.

The marketing team at SHOWTIME® had a captivating idea for an experiential press kit!!

Each kit features a saddle-stitched booklet with double gate folds, printed on premium Mohawk Superfine stock with a wraparound cover that creates a hybrid perfect-bound book. The front cover finishes with two large, plastic googly eyes, and the back cover houses the DVD for review by the press. Each booklet was placed in its own promotional mailing package, lined with orange faux fur – really bringing this kit to life!

Hatteras was pleased to help SHOWTIME® provide such a special unboxing experience for all who received them! We are wishing everyone at SHOWTIME® the best of luck with their new television series, Kidding