Postal Rate Increase and USPS Promotion

May 11, 2015

After twice rejecting the U.S. Postal Service's proposed price and classification changes for Standard Mail and Periodicals, the Postal Regulatory Commission approved the agency's most recent revisions. Those rates, along with the previously approved First-Class Mail rates, will all take effect on May 31. With the new rates, an average increase of 2% can be expected, but individual rates categories within mail classes can vary widely.

Additionally, the USPS announced a promotion beginning June 1st. The Advanced and Emerging Technologies Promotion encourages mailers to use augmented reality and Near Field Communications (NFC) technology. This promotion will run until November 30, 2015.

According to the Post Office and the program description, "The use of technology continues to be a growing force in the marketing landscape for today’s savvy marketing professionals. This promotion will build upon previous promotions and continue our strategy of encouraging mailers to integrate direct mail with advancements in technology. To participate in the promotion, the mailpiece must incorporate the use of standard NFC technology or an 'enhanced' augmented reality experience allowing the recipient to engage in an interactive experience using the mailpiece and technologies, such as mobile devices, tablets, and other advancements in interactive technologies."

For complete information on the Advanced and Emerging Technologies Promotion and how to qualify for its discount, click here