New York Red Bulls

Ticket Renewal Package


New York Red Bulls, Harrison, New Jersey


The New York Red Bulls (NYRB) are an elite soccer team who compete in the Eastern Conference of Major League Soccer. Hatteras is proud to partner with and support this esteemed team. NYRB wanted to create a special Ticket Renewal Package for their current Red Members. Hatteras worked together with NYRB from concept to production for this Ticket Renewal Package.


The final package is a trifold brochure holder with 6 sell sheets. The cover of the holder has a silver foil-stamped logo of New York Red Bulls. There are three panels on the the inside with a diagonal diecut pocket on each panel. Each pocket holds two stepped sell sheets. The holder was printed with a PMS red and soft touch aqueous coating was applied for an added texture.

Hatteras was involved with this project from the very beginning. In the planning stages, Hatteras created multiple prototypes as potential options for this project. The original paper NYRB requested was not available for purchase. With a hard deadline, the production of the Ticket Renewal Packages could not wait for the original stock to be available again. In a short time, Hatteras was able to provide a cost effective alternate solution that met the aesthetic vision, as well as the schedule requirements.

Best of luck to New York Red Bulls for the remaining 2015 season #NYisRED
Click here to learn more about the team.