GRAMMY Museum Experience

The Taylor Swift Experience - Large Format Printing, Museum Graphics

Celebrating the iconic 10-time GRAMMY award winning artist, The Taylor Swift Experience features items and artifacts from the mega-star’s early life and career. After first debuting in 2014 at the GRAMMY Museum L.A. LIVE in Los Angeles, this traveling exhibit is visiting the East Coast for the second time.

Displaying at the GRAMMY Museum Experience Prudential Center in Newark, NJ, this specific Taylor Swift Experience was newly designed to match her latest record-breaking album, “Reputation”, and features never seen before artifacts. From costumes and memorabilia, to rare home videos and personal photographs, the exhibit creates a dream come true for all Swifties. 

Prudential Center turned to Hatteras to produce large-scale wall graphics, backlit signage, and PVC-mounted posters throughout the exhibit, capturing the various eras of Taylor’s adolescence and rise to fame. Among the many visuals Hatteras produced was a larger-than-life boom box made from adhesive vinyl and standing approximately eight feet tall, helping to create this interactive experience.

The Taylor Swift exhibit will be on display at the GRAMMY Museum Experience Prudential Center in Newark through Labor Day.