Calvin Klein | #MyCalvins Global Campaign

Point of Sale Graphics

Calvin Klein brings Kardashian-Jenner sisters to life in stores across the country.

Iconic fashion brand, Calvin Klein, kicked-off 2018 with a bang, featuring the Kardashian-Jenner sisters in their global ad campaign, Our Family. #MyCalvins.

This high-profile campaign includes top social influencers, the Kardashian-Jenner family, along with other rising stars, wearing clothing from Calvin Klein’s Jeans and Underwear lines. A goal of the campaign was to transition its #MyCalvins hashtag phenomenon to “Our Family. #MyCalvins.”, refocusing the branding “from selfies to a statement of togetherness and a rallying cry for unity”.

Calvin Klein turned to Hatteras to help bring the campaign to life in their North American stores and create an exclusive experience for their shoppers.

From early concept through execution, our production experts worked in close collaboration with the Calvin Klein team in assessing preliminary designs, providing guidance on production techniques and best-suited substrates, and creating prototypes to ensure a successful launch.

In the end, Hatteras produced thousands of larger-than-life cut-outs, back-lit graphics, and point-of-sale displays for Calvin Klein’s Retail and Wholesale stores across the U.S. and Canada – while successfully managing the logistical challenge of delivering and installing everything within a limited amount of time.