Andbox | Launch Party | HATTERAS

Andbox | Launch Party

Event Graphics, Large Format Printing

Andbox, the home of New York’s premier esports teams in the Overwatch and Call of Duty Leagues, hosted a 4-day launch party during Fortnite World Cup Weekend 2019.

The world of competitive video gaming is a fast-growing global phenomenon. New York City has a very large and active gaming community that is scattered all over the city, planning their own events and watch parties. Andbox aims to unite and empower these fans by raising the bar and giving them access to elevated experiences.

Celebrating a new era for gamers, hundreds of fans gathered together for an event-packed weekend featuring a VIP launch party, an exclusive ‘meet and greet’ with Overwatch League’s New York Excelsior’s team and famous artists, a pop-up shop introducing the first line of gamer-inspired streetwear, and gaming everywhere.

The event took place in a unique space that required printed and 3D signage. But since it was a temporary space, Robyn Cruz from 2083 Creative and Mother Agency had to think creatively with how graphics needed to be setup and installed, while trying to keep the integrity of the space and staying within budget. “I turned to Hatteras without hesitation,” said Cruz.

Hatteras’ installation team completed a site survey and provided multiple solutions for consideration. Receiving the graphics just a day before the event started, the team at Hatteras helped bring this experience to life, producing large-scale wall graphics and dimensional signage overnight. Our installers arrived the next day for a flawless execution in an extremely tight timeframe. “Many of the guests commented on how great the space looked! We could not have exceeded expectations without the team at Hatteras,” shared Cruz. Here’s some video highlights from the event.

Congratulations to Robyn Cruz at 2083 Creative and Mother Agency for a successful event, and good luck to Andbox as they aim to transform the way people experience gaming in NYC, and the world, forever.