Premier Tourist And Landmark Association | HATTERAS

Premier Tourist And Landmark Association

Union Station Domination

Company

Premier Tourist And Landmark Association, New York, New York

Scope

Premier Tourist And Landmark Association (PTALA), a paramount in-house marketing arm for a large real estate investment firm, is responsible for managing the advertising opportunities for iconic venues nationwide. Union Station in Washington D.C. is one of their elite spaces with a rich history. One of the nation’s busiest train stations, it attracts an estimated 125,000 visitors on a daily basis. DC Lottery sought PTALA for a complete advertising station domination; PTALA partnered with Hatteras for the execution of the project.

Deliverables

This project entailed the production of: high impact overhead banners; shopping concourse bulkhead wall graphics; escalator wraps; double-sided display stand posters; backlit display stand graphics; double-sided door clings; backlit spectaculars; wall wraps; and high-impact table top wraps.

In a grand scale project with many moving parts, such as this one, it is of great importance to Hatteras that the brand color is true and uniform across all mediums. Substrate choice is a major factor in the final color of a printed graphic. This project involved the use of a variety of substrates, carefully selected by Hatteras to maintain brand color accuracy and match throughout.

Testimonial

It was, is, and will continue to be a pleasure working with Ethan and the entire Hatteras Team. Their attention to detail and level of customer service is unmatched in my industry. I wouldn't hesitate to recommend them for any printing or production needs.

- CEO