NRG Home Solar | HATTERAS

NRG Home Solar

Branded Collateral & Color Management

Company

NRG Home Solar

Scope

In the pursuit to create a new look for their solar energy business, NRG understood that their new colors would be essential in establishing brand recognition. Their bright blue hue would be as distinctive on their own business cards as it was on graphical displays as large as the solar panels they install.

Deliverables

The final deliverables ranged from magnets and bumper stickers to postcards, door hangers brochures, pocket folders and in-store displays – with a color-consistent cyan across each.

The cyan tone needed to be synonymous with NRG, and its color consistency was critical. Hatteras understood the challenge posed by various substrates and printing techniques, and worked with NRG to ensure the vision of their brand was achieved, independent of the process that was used to produce each piece that promoted it.

Client Testimonial

Bill and the team at Hatteras were an integral part of our rebrand, working with us on our print material from the beginning stages of design all the way to finished production. The quality of their work is exceptional. We have been excited on every finished piece they have produced for us. In addition to their quality, they have an excellent customer service team that has exceeded our expectations.

OLIVER FERRARO, MARKETING DIRECTOR - NRG HOME SOLAR