NewsCred | HATTERAS

NewsCred

Content Marketing Summit, NYC

Company

NewsCred, New York, New York

Scope

On September 18th, NewsCred hosted a Content Marketing Summit in New York City featuring top-tier speakers from NewsCred and other notable brands discussing content marketing approaches. They delved into the strategies behind creating, distributing and measuring all content marketing efforts. Hatteras partnered with NewsCred to produce and install all of the event graphics and collateral. The shared goal was to create high-impact visuals that could be conveniently installed. Event planning can be challenging, but Hatteras aims to be a trusted partner and provide a seamless experience.

Deliverables

Hatteras created temporary, practical, and high-quality large format graphics for the event including: die-cut wall decals, gator board signs, step and repeats, die-cut motivational quotes, and a column wrap. The column wrap, which asked the question “What makes a good story?”, was laminated with special dry-erase laminate, urging the audience to write on the column and share their thoughts via social media with the hashtag #thinkcontent. It made for a very successful, interactive piece that utilized social media to further its reach. Hatteras also produced five saddle-stitched guides bundled together with a belly band. These guides were handed out as a resource for the attendees.

When it comes to handling event planning, the fewer parties to manage, the better. Hatteras provided all the necessary components of event preparation: a thorough site inspection before production all the way through installation before the event. In addition to the large format elements, Hatteras’ offset capabilities allowed us to meet the event collateral needs and deliver a complete event solution.

Client Testimonial

For our Content Marketing Summit this year, we wanted something that made our brand identity shine. Hatteras was able to transform our pie-in-the-sky ideas into a reality. They guided us with which materials to use for certain applications & produced everything with speed and integrity. Both our team at NewsCred, and our attendees were truly impressed with the quality of the signage. We are happy we chose to work with Hatteras and will continue to use them for our large-scale events.

ERIKA VELAZQUEZ, BRAND MARKETING MANAGER