Holiday Cards | HATTERAS

Holiday Cards

Digital Special Effects

Company

Hatteras, Tinton Falls, New Jersey

Scope

Hatteras has recently upgraded our digital printing capabilities, moving to the HP Indigo Printing platform. The addition of the HP Indigo 7600 & 10000 have enhanced our capabilities significantly. The HP Indigo 7600 offers many in-line special effects to create an engaging printed piece while maintaining efficient productivity. In an effort to educate our clients about the capabilities of our investments, Hatteras produced a series of holiday postcards throughout 2014.

The first postcard was in celebration of Valentine’s Day. We printed a bright red chocolate-covered strawberry on 16pt Tango C1S. In addition to the standard 4 color process, we added a Pantone 5th-color to enhance the red in the strawberry. The ability to utilize Pantone inks is unique to the HP Indigo platform and Hatteras has the ability to match 97% of the Pantone coated library. To add shine and pop, we covered the chocolate part of the image with spot gloss UV coating. For Saint Patrick’s Day, we chose 110# GPA Ice Pearl gloss cover. We utilized 4 color process with a spot opaque white underlay to eliminate the show-through and create contrast between the paper and the horseshoe portion of our design.

One of our most popular cards from last year was the Earth Day postcard, printed on 30% post-consumer waste stock, with slits to hold a die-cut seed paper “Earth”. We asked clients to plant the seed paper, and update us via social media on its growth. Our last three postcards of the year focused on the opaque white and clear ink features of the HP Indigo 7600. For National Lighthouse Day, we printed a white lighthouse on 100# GPA Midnight Black Cover. We also added a layer of clear ink on top of the lighthouse to add shine and create contrast on the black paper. The same clear ink technique was highlighted on our Thanksgiving card, which was printed on 100# Neenah Grocer Kraft Digital Cover. Keeping with the festivities of the holiday season, we printed three layers of opaque white ink on a bright 100# Neenah Red Pepper Classic Crest Cover.

The flexibility and innovative applications of our digital platforms allow us to be creative and create impactful cost-effective pieces for our clients.