Gensler & Paramount Group Inc. | HATTERAS

Gensler & Paramount Group Inc.

1633 Broadway

Companies

Gensler & Paramount Group Inc. New York, New York

 

Scope

Gensler is one of the world's largest and most prominent collaborative design firms. Hatteras was entrusted with producing their recent project for Paramount Group Inc., best-in-class owner, operator and manager of Class A office properties. Paramount’s vision was to showcase one of their trophy assets & the building’s available space offering. Gensler formulated an impressive design for the kit, and to ensure the best possible execution, Hatteras explored various techniques and stylistic options, including many foil stamping options and different design configurations.

 

Deliverables

The final product was comprised of a pocket folder, 36 page + cover book, and 5 loose test sheets. For a luxurious feel, the pocket folder was constructed from 110lb Touché® Black cover stock and foil stamped. To further extend the tactile quality, the book and loose leaves were digitally printed on the HP Indigo 7600 on Neenah Classic Crest Solar cover and text. To finish the look, instead of conventional staples, the book was saddle-sewn with a black thread to blend with the black back cover.

An involved project like this by Gensler requires knowledge of various techniques, and the ability to test and prototype until the desired vision is achieved. Hatteras was able to provide various samples and valuable suggestions that added to the overall value of the project. Client satisfaction is of great importance to us, and we always aim to exceed the customer’s expectations.

Client Testimonial

Working with Ashley at Hatteras is a pleasure. Ashley and her team are very responsive and accommodating in the face of aggressive schedules and timelines. They deliver quality product and are always willing to collaborate on new printing methods and production processes.

KIMBERLY RICHTER, JESSICA L. BECK & MATTHEW CALKINS - ASSOCIATES, GENSLER